If your website isn’t up to snuff, it might generate negative consumer sentiments that can spread across the Internet and potentially damage your online reputation and your brand. Eleventy Marketing Group discovered that negative website user experiences generally stem from six common complaints. Improve your website by fixing them now and creating a great experience for your customers, keeping them coming back for more.
1. The Site Is Too Slow
“As Internet speeds improve and people get busier, consumers no longer have patience for slow-moving sites. If any page of your website takes more than a few seconds to appear in full, people will head for hills”.
Source: Eleventy Marketing Group
2. It’s Too Hard to Find What I’m Looking For
“Clean and simple navigation is essential to improve your website and reach success. Visitors to your site should be able to find what they are looking for quickly, from any page. Don’t make people dig for information—because they won’t. They’ll give up. The more intuitive your site is the better. Don’t let cleverness or visual imagination keep people from understanding how your site is organized.”
Source: Eleventy Marketing Group
3. The Website Is Hard To Read
“This complaint comes up more than you might think. It’s often the result of putting design ahead of functionality. Colored text, overwhelming backgrounds, small font sizes, or fonts not ideal for Web reading can all cause this problem. When people have trouble reading your website text, they simply won’t read your website text.”
Source: Eleventy Marketing Group
4. The Site Doesn’t View Well on My Mobile
“Some stats say as much as 25% of all Web traffic now comes from mobile devices. For anyone who’s ever seen countless faces engulfed in smartphones, that’s no surprise. And yet too many websites are still not optimized for mobile. This is no longer an option, people, it’s essential. Make sure your site is easy to view, read and navigate from a phone.”
Source: Eleventy Marketing Group
5. The Website Looks Like a Relic
Make sure your site is easy to view, read and navigate from a phone. We’ve all visited a website through search and discovered a relic that reminds us of what the early days of the Internet looked like. Full, unformatted pages of colored text. Unaligned images or icons. As the Web has become more visual and engaging, these websites stick out like sore thumbs. Worse yet, they actively repel customers.
Source: Eleventy Marketing Group
6. There’s No Useful Information
“While the Web has become more visual, content still reigns supreme. Visitors to your site should be able to find clear and concise information about what you do, who you do it for, and why your product/service is valuable. That includes how to contact you to learn more. Don’t neglect the importance of the information your audience is seeking and a crystal-clear call to action.”
Source: Eleventy Marketing Group
Closing Thoughts On How to Improve Your Website
Want to know the great thing about these common website complaints? They’re easily fixed. With a little effort, you can improve your website and convert the haters into genuine fans and loyal customers.
In today’s social media-driven world, customers have a lot of opportunities to share their opinions with others and you don’t want them spreading the word that your website is bad on social media. Take some time to identify the problems hampering your site’s efficiency today and make the necessary changes that will prevent user dissatisfaction. Doing so will set your business up for success and make your website a magnet for traffic.
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