Every business should have a USP (unique selling proposition), or as Entrepreneur puts it, a reason why customers should buy from your store instead...
To Convince Customers to Buy From You & Not the Competition, You’ll Need This!
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Interviews
In our new interview series, we have conversations with retail shop owners and other industry experts from across the country about the challenges they face and what solutions they’ve found to achieve success. Walk away with new ideas you can implement to help run your business.
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12 Small Business Website Statistics You Need to Know to Increase In-Store Sales
Your website is the pathway to your brick and mortar store. In fact, studies indicate that most "online shopping" is actually online researching,...
Retail Event Planning Guide: Save Your Classes and Workshops From Disaster
Offering in store or on campus classes, workshops, and seminars allows your business to build more personal connections with your customers and...
The Pros & Cons of Taking Your Business Global
The Internet has opened up a world of opportunities to entrepreneurs wanting to start a business selling products or services. And for businesses...
How to Sell to the 4 Common Customer Types
As a retailer, you deal with many different customer types during the course of the day. Some are no-nonsense folks who know exactly what they want...
Research That Will Improve The Way People View Your Website Content
Good website content is an important means of driving traffic to your site, creating brand loyalty, and establishing your company as a trustworthy...
How to Achieve Point of Entry Marketing Success
To achieve success in today's competitive Internet marketing world, point of entry marketing is becoming increasingly important to determine where...
Improve Your Website By Fixing These 6 Problems
If your website isn't up to snuff, it might generate negative consumer sentiments that can spread across the Internet and potentially damage your...