The Next Generation Craft Store: Attracting Millennials and Gen Z

How do you attract a new generation of crafters without losing your loyal customers?

Or guide, The Next Generation Craft Store: Attracting Millennials and Gen Z, highlights real, approachable ways to connect with younger makers without losing your store’s unique charm or longtime customers.

Use this guide to:

Connect with younger makers

Understand what inspires Millennial and Gen Z crafters, and learn how to meet them where they are — online, at events, and in your store.

Create social, low-pressure craft events

Host casual gatherings like stitch nights and open studios that feel welcoming, fun, and community-driven.

Blend tech with heart

Use simple tools like online signups, contactless payments, and inventory tracking to modernize your store without losing its charm.

If I was to recommend Rain to somebody, I would tell them how everything is integrated and about the ease of use.

"Since we've started using Rain, customers have been able to see our inventory online. We've had an increase in customers coming in to try things on."

Travis Cottam

Adventure Plus Partner

Our year-over-year sales increased by 35% after switching to Rain.

"The standard point of sale system that many other retailers in the industry use, we found, was simply too difficult and outdated."

Jeremy Chapman

Owner of The Acoustic Shoppe

Everything is synced. Cloud-based and mobile friendly.

"We went live with Rain and the next two quarters were astonishing... our retail sales went up 23%."

Ali Miller

Partner Denver Divers

Rain helped our business grow tremendously.

"Our previous POS was in a totally different system, and our website was showing the product, but not showing us the sales online. It's just a blessing to have it all in one system."

Sandi Hendry

Minky Couture

Craft Store POS System 5 Top Features & 3 Providers - BLOG

Ready to welcome the next generation of crafters?

Download our free guide and discover how craft store owners are attracting Millennial and Gen Z makers while staying true to what makes their shop special.

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