Rain Retail Software Blog and Industry News

For Outdoor Retailers: How To Use Rain POS Reports To Predict Busy Season

Written by Clinton Brady | Feb 10, 2026 11:30:00 AM

If you run an outdoor retail store, you know the feeling: You’re always trying to stay one step ahead. One week, shelves are packed with gear that won’t budge. The next, customers are walking out because your top sellers are already gone.

That’s the cost of guessing wrong on timing. Busy season creeps in early, weather changes on a dime, and demand can spike overnight. Instead of trusting gut instinct, you can use the data you already have — inside your point of sale (POS) system — to see what’s coming and plan with confidence.

Here are a few tips for using Rain POS reports to predict busy season before it hits and make smarter, data-backed decisions based on how your store actually performs.

The Real Cost of Forecasting Wrong

Outdoor inventory doesn’t follow the rules of everyday retail. Demand isn’t steady or predictable — it’s driven by factors other industries rarely have to manage.

Whether you run a ski and snowboard shop, a surf and paddle outfitter, or a hiking and camping store, you have to:

  • Respond to sudden weather shifts.
  • Adjust for changing tourism patterns.
  • Plan around school calendars and local breaks.
  • Account for festivals, races, and community events.
  • Anticipate seasonal sport and recreation cycles.

Get the timing off, and sales take the hit — empty shelves during peak demand, excess inventory collecting dust, cash tied up in slow movers, and missed service or rental revenue.

Even minor forecasting errors add up. Across retail, overstock and stockouts cost businesses $1.7 trillion globally each year — and outdoor retailers feel that pain more than most.

That’s why learning how to use POS reports to predict busy season isn’t just helpful — it’s a competitive advantage.

Start With Sales History To Identify Seasonal Peaks

Your most powerful forecasting tool is also the simplest: sales history. Rain POS lets you compare performance month over month and year over year, making it easier to spot patterns that get lost in day-to-day operations.

For example, you might:

  • Identify a normal March that picked up when one warm weekend doubled hiking shoe sales.
  • Catch a July that looked flat overall but surged during local festival traffic.
  • See a November that kicked off early, as ski gear demand ramped up ahead of schedule.

The outdoor busy season doesn’t start on the same day each year, but it almost always leaves clues in your historical data.

Running POS sales trend reports by month helps you pinpoint when peaks begin, confirm which weeks generate the most revenue, and anticipate which items sell out first. That clarity changes how you plan — and profit from — the season.

Track Category Performance Before Demand Hits

Category reports help you plan inventory based on how customers actually shop. They show how apparel, climbing gear, snowboard equipment, and camping essentials move on different timelines — so you’re not stocking everything all at once.

Take back-to-school spikes, for example. Regardless of your niche, late summer often brings a surge of shoppers looking to:

  • Replace worn daypacks for school and weekend use.
  • Pick up trail runners for fall training and travel.
  • Restock hydration bottles for daily carry and practices.
  • Prepare for cooler weather with outerwear for upcoming trips.

Category-level data shows which parts of your store start gaining momentum first, so you can restock early instead of scrambling to catch up with competitors.

Filtering by department and seasonal tags makes Rain POS reports a practical way to predict busy-season demand — without tying up cash in inventory you don’t need yet.

Use Top SKU Reports To Protect Bestsellers

Not every item on your shelves drives your busiest season. A small group of top-selling items determines it — often just 20–50 SKUs. If you don’t know which products those are, you’re already at risk of running out of what matters most.

Top SKU (or top item) reports show which products customers come back for and consistently spend money on year after year.

An easy-to-read dashboard can highlight items that:

  • Sell out every spring, like the same high-performing hiking boot.
  • Are repurchased by families each December, such as a go-to kids’ ski helmet.
  • Surge ahead of busy weekends, like a paddleboard accessory everyone forgets.

Once you identify these repeat winners, you can plan inventory around them instead of guessing.

And that matters — shoppers expect products to be available immediately. Nearly 60% say they won’t return after experiencing a stockout, so keeping top SKUs in stock is key to protecting revenue during busy season.

Forecast Rentals as Their Own Busy Season

If your store offers rentals, your busiest rental periods may not line up with your retail sales peaks. Rental reports often reveal different patterns — ski rentals surging in early December, while bike rentals pick up with summer tourism in June.

For example, after weeks of rain, the skies suddenly turn warm and sunny for the weekend. While a report can’t predict the weather, it can show how customers have responded to similar conditions in the past. Almost overnight, shoppers shift into outdoor mode, and your POS data may show them ready to:

  • Book kayak rentals for the weekend.
  • Buy coolers for day trips and outdoor plans.
  • Purchase water shoes for lake and river trips.

Rental tracking reports help you plan inventory, equipment, and staffing before weather-fueled demand catches you off guard.

Understanding these rental patterns is a key part of using Rain POS reports to predict busy seasons — not just for merchandise, but for loaned items as well.

Watch Service Tickets for Hidden Seasonal Demand

Service work is one of the most overlooked clues that the busy season is approaching. Rain POS service ticket reports can reveal early shifts in customer needs — like bike tune-ups increasing before fall riding season or tent repairs picking up in late spring ahead of summer trips.

Service activity is a warning sign. Customers tend to repair or prep gear weeks before they buy new products.

To stay ahead, use service ticket data to:

  • Schedule additional technicians.
  • Stock essential repair parts before demand ramps up.
  • Create service-plus-gear promotions that encourage add-on sales.

This is another way Rain POS reports help you spot growing demand early, allowing you to prepare rather than react at the last minute.

Use Rain POS Reports To Predict Busy Season and Improve Buying Decisions

Outdoor retail always comes with surprises — shifting weather, tourism-driven demand, and sudden gear rushes. But your inventory decisions don’t have to rely on guesswork.

Rain POS performance reports help you see what’s building, stock what customers actually want, and prepare before the busiest weeks hit. Instead of empty shelves one weekend and excess inventory the next, you gain more control by using real sales data.

That’s the value of using Rain POS reports to predict busy season: turning seasonal uncertainty into smarter, more profitable buying decisions.

Get ahead of your next gear rush. Use our Build and Price tool to get a custom quote and start creating a seasonal strategy backed by real data.