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Hub for small to medium sized retail businesses to learn how to grow in-store foot traffic, website traffic, and increase sales through omnichannel retailing.

How To Build a Winning eCommerce Website
What is an eCommerce Website? Websites serve many purposes. However, eCommerce websites exist to generate revenue for its owner. An eCommerce website allows customers to buy and sell physical goods, services, and digital products over the internet rather than in or in...

5 Tips To Improve Your Customer Journey and Increase Profits
Finding ways to improve your customer journey is more important than ever in 2022. With millions of interconnected businesses across the globe capable of fulfilling customer needs with a swipe of the smartphone, businesses must take extensive efforts to ensure...

Retail Marketing Strategies and Ideas to Grow Your Business
What is Retail Marketing? Simply put, retail marketing is the activities and strategies used to promote your business with the goal to increase sales and brand awareness with your customers. There are many components that go into a marketing strategy. No two...

4 Ways to Speed Up the Checkout Process at Your Business
Customer experience is everything for small businesses. It informs the customer’s satisfaction with their current transaction, their impression of your business, and their likelihood to return to shop with you again. But any touchpoint in your customers’ experiences...
To Clearance or to Sale? Here’s What You Need to Know!
Here's your pop quiz for the day: What's the difference between clearance and a sale? If you said that they're both terms used to describe products being sold at reduced prices, you're on the right track. But that's where their similarities end. As American Retail...
3 Ways to Make Your Store A Destination that Drives Sales
With all the online shopping options available these days, retail stores are forced to come up with creative ways to attract customers. While offering great products— and even greater customer service—is still important, retail brands must turn their stores into more...
10 Smart Ways to Improve Boutique Sales
According to a 2016 Gallup poll, small business owners asked about the biggest financial challenges they face were most concerned with attracting customers and drumming up new business. If you're a boutique owner, we're guessing you've spent a fair amount of time...
5 Factors That Will Determine The Success of Your Boutique
Whether you're a home decor, clothing, or jewelry boutique, many different components go into making your business profitable. However, there are at least five common factors that all successful boutique owners share. These elements are crucial in determining the...
Quickbooks POS vs. Rain POS? Which One’s Best For Your Business?
If you've been searching for a new POS, you know how incredibly frustrating it can be to wade through all the information out there on business software, especially when you're limited on time. The purpose of this article is to help you narrow the playing field a bit....
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