Selling on Social Media for Your Small Business

by | Dec 20, 2023

If you’re running a small business, you’ve probably thought a lot about when and how you should sell on social media.

Selling on social media opens new sales channels to your business and creates opportunities to generate significant revenue.

Currently there are an estimated 4.95 billion active social media users. Social media companies are making it easier to reach your current customers’ social networks. Each connection enables you to expand your reach and acquire new customers.

Two of the most popular social media platforms are Facebook and Instagram. Both platforms are owned by Meta and each can be an important part of your strategy to reach customers where they spend a lot of time each day.

“An average social media user spends 2 hours 24 minutes per day on social media.”

“Approximately 30.94% of the 4.48 billion global internet users use Instagram regularly [and] … an estimated 71% of internet users in the United States use Facebook regularly.”

Instagram users spend about 30 minutes a day on the platform an average person spends 35 minutes a day on Facebook.

Source: SocialPilot

While individuals spend substantial amounts of time on social media they are also making purchases and engaging in shopping activities.

Over 70% of Facebook users view local business pages at least once every week.

Source: MarketSplash

70% of users have made a purchase directly from a brand’s shoppable Instagram post. 

Source: ZipDo

Millions of shoppers go on Facebook to make purchases.

Selling on Meta platforms can contribute in a big way to your shop’s bottom line.

Rain has added an integration that makes it easy to start selling on Meta.

The Rain Facebook and Instagram integration allows you to sell directly from your existing system without the time-consuming manual task of uploading product spreadsheets. The Rain catalog sync does it all for you!

Just connect the generated URL to your Product Catalog Sync settings on Facebook and/or Instagram, and watch as your products sell on social media. This easy and effortless solution automates sending your product feed and directly integrates with Facebook or Instagram for their catalog functions.

Sales link right back to your website. By integrating with Facebook and Instagram, your products will be sold directly from your website, providing the same smooth and convenient purchasing experience for your customers.

If you would like to learn more about how you can sell your products on Facebook and Instagram, just contact Rain to see how you can get started.