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Crafting is more popular than ever, with everyone from teens to retirees joining in on creative hobbies and handmade projects. The industry was worth $7.52 billion in 2024 in the U.S., and continues to grow with fresh techniques, seasonal favorites, and new tools sparking interest across every age group.
With hands-on trends rising and online inspiration everywhere, crafters are eager to create, experiment, and share what they’ve made. That opens the door for store owners to stock creatively, plan engaging workshops, and explore products that turn curiosity into repeat sales.
Here are five craft industry trends gaining momentum this year — and how to use them to inspire your customers and grow your business.
Current Craft Industry Trends
If your regulars are asking about punch needle kits or you’re noticing more interest in eco-friendly yarns, you’re not imagining it. Whether you’re planning your next product order or updating your class calendar, these five trends can give you a competitive edge in 2025:
1. High-Growth Categories
There’s a noticeable uptick in demand for bold, hands-on projects with a visual payoff. Resin art continues to fly off the shelves, especially when displayed in finished forms like shimmering coasters, keychains, and charcuterie boards. These quick-turnaround items can deliver profit margins up to 70%.
Macrame is having a strong year, with colorful key fobs, plant holders with wooden bead accents, and mini designs wrapped around glass candle jars all making waves. Etsy reports that searches for macrame are up over 400%, and it’s turning up in everything from DIY kits to finished home décor.
Tufting — a crossover between textile and visual art — is also popular. Rug tufting classes are filling up, DIY gun kits are backordered, and influencers are showing off their work online. It’s now considered one of the top 25 most profitable crafts of 2025, making it a smart addition to your class calendar or supply shelf.
2. Eco-Friendly Materials
Sustainable materials influence more creative choices, from recycled yarn to soy-ink tote bags. Stocking biodegradable glues, hemp cord, cork fabric, or naturally dyed wool gives your customers more options that match their values.
Small changes — like offering cotton instead of synthetic felt, or showcasing bamboo crochet hooks — can draw attention. Bundle them into eco-themed project kits or promote them with reuse-it challenges and classes to encourage sales.
3. Digital Crafting Tools
Crafting machines are now a staple in creative workspaces nationwide. Cricut, best known for cutting vinyl and paper, reports over 5.9 million active users and nearly three million paid subscribers as of early 2025 — a 6% year-over-year increase. Tools like these are driving a new wave of hybrid creators who mix digital methods with handmade projects.
You don’t need to carry the machines to benefit. Instead, stock the materials these crafters run through them: blank wood signs, vinyl rolls, heat transfer sheets, acrylic shapes, and pre-cut leather. Sample projects displayed alongside the materials can help inspire ideas and encourage impulse purchases.
4. Seasonal Trends
Crafters aren’t waiting for the calendar anymore — seasonal projects are starting earlier and lasting longer. Autumn wreaths, pumpkin spice candle kits, and holiday embroidery patterns often begin trending weeks ahead of schedule.
Stay ahead by stocking your shop with craft industry trends in mind. Order early for painted pencil cup kits, DIY spell book materials, and felt stocking sets to meet demand for back-to-school, Halloween, and Christmas projects.
5. Generational Preferences
Craft industry trends appeal to different age groups.
Gen Z enjoys hands-on projects like pottery and crochet, often learned through TikTok or YouTube. Millennials prefer practical, beautiful items, like hand-dyed tea towels or watercolor planters. Mature generations usually gravitate toward quilting, woodworking, and embroidery.
Stock kits and supplies based on each group’s interests, and tailor your classes or promotions to match their style. The more relevant your offerings, the easier it is to turn interest into sales.
Ways To Track and Test Trends Without Overcommitting
Adopting new craft industry trends doesn’t mean taking significant risks. It starts with knowing what’s worth trying and how to gauge interest before committing too much cash.
Here are a few ways to test what’s working:
- Track what’s selling: Review Etsy Marketplace Insights, Pinterest trend reports, and your sales data to see which categories are picking up momentum.
- Host trial workshops: Test interest with a beginner-friendly class like Intro to Block Printing or Pressed Flower Art for Beginners before adding new materials to your shelves.
- Talk to your vendors: Ask what’s moving quickly in other shops to identify rising trends, such as leather stamping or glass etching — and expand into new categories.
- Check supplier lead times: Contact vendors early to see how quickly trending materials can be restocked before planning kits or classes around them.
- Follow online creators: Monitor TikTok and Instagram for early craft trends and see which techniques generate the most buzz.
You don’t need to replace your bestsellers to try something new. Add to your lineup to introduce fresh materials, seasonal ideas, or niche techniques your customers are excited about.
Price With the Trend in Mind
Trendy products bring more attention, but that doesn’t always lead to healthy margins. To turn interest into revenue, focus on how you present and package what’s popular.
Use these strategies to make the most of trend-driven items:
- Raise class fees for high-effort formats: Charge more for workshops that require setup and specialty tools, like block printing, than for simpler sessions like watercolor.
- Offer tiered versions of popular kits: Provide a basic set at an entry-level price, and add a premium option with extra tools or upgraded materials to increase earnings.
- Build extra margin into hard-to-source items: Set higher prices for materials with uncertain restock timelines or seasonal demand to protect your profit.
- Bundle low-cost items for higher average sales: Combine small trend-driven products — like sticker sheets or embellishments — into value packs priced just above single-unit cost.
Use your point of sale (POS) system to monitor sales trends, see what’s moving quickly, and adjust to capitalize on customer interest while it’s still a hot craft store industry trend.
Make Craft Industry Trends Work for Your Store
Tapping into craft industry trends helps position your shop as the go-to resource for hobbyists, creatives, and influencers who follow what’s fresh and love to share their creations.
Knowing what’s popular — and how to test, price, and stock it — sets you up to catch the wave while it’s still building.
Rain POS helps craft store owners track demand and respond faster. With built-in inventory management, supplier tracking, and class scheduling features, you can pivot quickly, run targeted promotions, and see what’s working — all in one system.
It keeps you organized behind the scenes, so you can grow your sales and fuel customer creativity.
Get a customized quote today. Build and price your Rain POS package to see how it works and make 2025 your most profitable year yet.
